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Since Nov 2018

 

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Informative Articles

How To Achieve ECommerce Success You GOTTA Plan!
Before becoming a netpreneaur, I was an entrepreneur. First, I owned a successful child care center which grew to capacity in less than two years. When I sold that, I bought a little flower shop that had less than 300 customers and grew it to what...

Meeting the UK Ecommerce Regulations
Many UK small businesses with ecommerce web sites are failing to meet the legal requirements of the following acts and directives: Ecommerce Directive 2002 Data Protection Act 1998 Distance Selling Act 2000 This is often due to...

Microsoft Great Plains eCommerce: overview for developer
Microsoft Business Solutions Great Plains was designed back in the earlier 1990th as first graphical ERP/accounting system for mid-size businesses. The architects of Great Plains Dexterity this is the internal mid-shell, all Great Plains was...

Surviving the Ecommerce Competition
Just as putting up any other business, e-commerce has also its own trade secrets. Not applying those trade secrets could detrimental to the survival of an e-commerce site. While many webmasters believe that content is king, if you only depend on...

Why VPS is Perfect for eCommerce Hosting
I want to preface this little article with this fact: The optimal environment for an ecommerce website is a dedicated server. Nothing else offers you the level of control, security, and customizability as a dedicated web appliance for the...

 
 
Advertising Your eCommerce Web Site

8 Tips for Increasing Your Online Sales

Once you�ve launched your eCommerce web site, you�ll need to show it off to the online world. Whether you�re paying someone to submit your site to all the major and minor search engines and directories, it�s still up to you to continually advertise your eCommerce site in order to keep attracting business.

Many online business owners will tell you that within six to nine months of your launch date you�ll start seeing increased orders for your products. However here are 8 things you can do to lure people to your site now!

1.Advertise on http://www.Craigslist.org . This entry will only last for 10 days and you must submit to one city and category at a time. You can include photos and/or advanced HTML in your ad.
2.Write a press release and send out for free to the following sites: http://www.prweb.com [this one has been around for several years]; http://www.prfree.com and http://www.openpress.com Paid submissions will get you more views, quicker listings in the search engines, and the ability to post photos and keep track of your statistics.
3.Submit your site[s] to http://www.isedb.com/html/Web_Directories [You�ll discover loads of directories here, from the highly specialized to the mainstream. Many of the sites have ratings; indicate whether they�re accepting new submissions, and if there�s a fee for submitting].
4.Search engine positioning. When advertising your eCommerce site, always have the following information on hand: A. Your Web site title. This should be approximately 7-12 words. B. Description. Have 3 different descriptions of

 


varying lengths. 15 words, 25 words, 100 words. Have them summarize the essence of your site. C. Keywords. 10 � 50 of your most important keywords arranged in order of importance. Again, some online directories will allow you to contribute more keywords than others.
5.Write articles about your products/service. Be an online expert. What makes your site so unique from the thousands of others in your chosen category? Is it your customized service? Your low prices? Your high quality? Don�t over promote your product, but concentrate on what will help others. It�s highly recommended you include at least two or three testimonials.
6.Exchange links with other sites that have quality information and are related to your field in some way. For example, I sell a lot of soap so I link with mostly gift basket, crafting and candle sites.
7.Free classifieds. These can sometimes get you listed in the search engines, but don�t expect too much response from them.
8.Offer a freebie. For example, if you have an eBook for sale, you won�t give the entire book away, but having a chapter or two online will increase interest � and sales. If you make or sell a product, offer a free sample with a paid order. Or free shipping on sales over a certain amount.

Follow one or more of these helpful tips and watch your online business bloom!

About the Author

Lisa Maliga, writer & owner of Everything Shea Aromatic Creations [http://www.everythingshea.com] offers a fragrant selection of designer shea butter glycerin soaps, exclusive Whipped Shea Butter, & unique SoapCakes to personalize for gifts or promotions.