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Informative Articles

eCommerce - A Plan
Planning an ecommerce website is like building a house - architecture and budget need to be agreed before the decoration. AN AGREED REQUIREMENTS SPECIFICATION MUST BE DRAWN UP AS THE FIRST STAGE BEFORE ANYTHING ELSE IS DONE - ANY OTHER...

Ecommerce Store Owners : Want Visitors? Hereís How. . .
Have you recently opened an online store, and waiting for those customers to drop by and start shopping? In cyberworld - unlike the real world - you just canít pick a good location and rely on passing trade. Youíve got to work hard to get visitors...

Getting Started in ECommerce - Part One
In 2004, conducted a study of the search behaviors of men vs. women. They found that women spend more time in their searches and at specific sites. The study also revealed that women tend to be more deliberate in reading search results,...

Search Engine Optimization in an eCommerce World
Before one can fully understand the importance and necessity of implementing a search engine optimization program into their marketing mix, it is important to look first at the phenomenal statistics regarding Internet use. For example: There...

What Ecommerce Software Has to Offer
Setting up a website can seem a daunting task to many of us. Not everyone is proficient at building stunning, effective and dynamic websites; but if you have a product or a service to sell, then having your own website utilizing ecommerce software...

Advertising Your eCommerce Web Site

8 Tips for Increasing Your Online Sales

Once you�ve launched your eCommerce web site, you�ll need to show it off to the online world. Whether you�re paying someone to submit your site to all the major and minor search engines and directories, it�s still up to you to continually advertise your eCommerce site in order to keep attracting business.

Many online business owners will tell you that within six to nine months of your launch date you�ll start seeing increased orders for your products. However here are 8 things you can do to lure people to your site now!

1.Advertise on . This entry will only last for 10 days and you must submit to one city and category at a time. You can include photos and/or advanced HTML in your ad.
2.Write a press release and send out for free to the following sites: [this one has been around for several years]; and Paid submissions will get you more views, quicker listings in the search engines, and the ability to post photos and keep track of your statistics.
3.Submit your site[s] to [You�ll discover loads of directories here, from the highly specialized to the mainstream. Many of the sites have ratings; indicate whether they�re accepting new submissions, and if there�s a fee for submitting].
4.Search engine positioning. When advertising your eCommerce site, always have the following information on hand: A. Your Web site title. This should be approximately 7-12 words. B. Description. Have 3 different descriptions of


varying lengths. 15 words, 25 words, 100 words. Have them summarize the essence of your site. C. Keywords. 10 � 50 of your most important keywords arranged in order of importance. Again, some online directories will allow you to contribute more keywords than others.
5.Write articles about your products/service. Be an online expert. What makes your site so unique from the thousands of others in your chosen category? Is it your customized service? Your low prices? Your high quality? Don�t over promote your product, but concentrate on what will help others. It�s highly recommended you include at least two or three testimonials.
6.Exchange links with other sites that have quality information and are related to your field in some way. For example, I sell a lot of soap so I link with mostly gift basket, crafting and candle sites.
7.Free classifieds. These can sometimes get you listed in the search engines, but don�t expect too much response from them.
8.Offer a freebie. For example, if you have an eBook for sale, you won�t give the entire book away, but having a chapter or two online will increase interest � and sales. If you make or sell a product, offer a free sample with a paid order. Or free shipping on sales over a certain amount.

Follow one or more of these helpful tips and watch your online business bloom!

About the Author

Lisa Maliga, writer & owner of Everything Shea Aromatic Creations [] offers a fragrant selection of designer shea butter glycerin soaps, exclusive Whipped Shea Butter, & unique SoapCakes to personalize for gifts or promotions.