Candle, Paper Craft, Soft Toys, Bonsai
Evaluating Vendors of Ecommerce Fulfillment Services
Once your website has secured an order, you have to fulfill it. While the fulfillment of digital goods is usually handled online, the delivery of physical goods is handled in a "brick-and-mortar" world.
When choosing a fulfillment company ( ...
Is eCommerce Right For Our Business
If your business features products or services for sale, undoubtedly the topic of eCommerce has come up. What is eCommerce? Literally defined as "the conduct of financial transactions by electronic means," it refers to purchases made over the...
Microsoft Ecommerce Web-development: Great Plains Econnect .net Approach – Highlights For Programmer
In our small article we’ll consider Microsoft Business Solutions Great Plains Sales Order Processing module as eCommerce backend. Plus we’ll cover what is possible and impossible in eConnect and why.
Microsoft Great Plains is one of the most...
Microsoft Great Plains eCommerce – stored procedures approach
Since Version 8.0 Microsoft Business Solutions Great Plains & Great Plains Standard are available on Microsoft SQL Server and MSDE (which is in fact MS SQL with database size limit of 2GB). As eCommerce designer you should be aware of several...
My Top 7 Favorite Ecommerce Tools
Copyright 2005 Jim Edwards
When you make your living on the Internet, you sometimes forget that the resources you use every day (and take for granted) might rate an incredible discovery to anyone who doesn't already know they exist.
|Ask Mr. D - ECommerce Sales
Dear Mr. D,
After spending about a year as an
affiliate for other companies, I have
come up with my own product.
My product is similar to one that I
was selling as an affiliate. I made
real good money selling this product
as an affiliate, but my product, which
I think is superior to that one, is not
selling hardly at all.
My price is the same and I am getting
a lot of traffic, but as I said, very few
sales. Can you please take a look at
my website and see if I have a problem
there? Something is wrong.
Dear No Sales,
There is an old adage in sales, don't
sell the steak - sell the sizzle.
Your site does a good job of describing
your product. That is what's meant by
selling the steak. But, it falls short on
selling the benefits a buyer will gain
by using your product. That is called
People are not interested in your product
or service per se, they are only interested
in what the product or service will do for
them. How will they benefit from using your
product or service.
You need to rewrite your sales copy to
let your visitors know how they will benefit
from buying and using your product. Paint
them a verbal picture of how they will be
better off once they have that product.
You said you had done well selling this
type of product as an affiliate. I suggest
you take a look at that website to see
how they do it. I'm not suggesting you
copy their site, but just get a few ideas.
I wish you the best.
About the Author
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