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Since Nov 2018

 

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Eyes on your eCommerce Website
Copyright 2005 Richard Keir In a recent article I talked about Google AdSense placement based on eye-tracking research. However, research by The Poynter Institute, Eyetools and the Estlow Center for Journalism and New Media has a lot to say about...

Internet Basics: eCommerce is Like Playing House
Ever play house as a kid? You don't even have to be in a house to play it. You just say, "The kitchen's over there, and this is the laundry, and here's the garage," and so on. You make it all up in your mind, but none of it's really there. ...

Microsoft Ecommerce Web-development: Great Plains Econnect .net Approach – Highlights For Programmer
In our small article we’ll consider Microsoft Business Solutions Great Plains Sales Order Processing module as eCommerce backend. Plus we’ll cover what is possible and impossible in eConnect and why. Microsoft Great Plains is one of the most...

The Lowdown on ECommerce: Making All The Pieces Fit Together
The Lowdown on Ecommerce Ecommerce is truly the most confusing aspect of purchasing web design services. This is unfortunate since most (if not all) businesses online would like to provide their customers and potential customers with easy...

Why Ecommerce is Not Ready for My Daughter or Me
As the mother of a teenage clothing fanatic I'm often at my local mall. It occurred to me that the shopping experience for my daughter is attractive to her not because she wants to spend my money, but because the experience of buying itself is so...

 
 
Ask Mr. D - ECommerce Sales

Dear Mr. D,

After spending about a year as an
affiliate for other companies, I have
come up with my own product.

My product is similar to one that I
was selling as an affiliate. I made
real good money selling this product
as an affiliate, but my product, which
I think is superior to that one, is not
selling hardly at all.

My price is the same and I am getting
a lot of traffic, but as I said, very few
sales. Can you please take a look at
my website and see if I have a problem
there? Something is wrong.

Signed,

No Sales

____________________

Dear No Sales,

There is an old adage in sales, don't
sell the steak - sell the sizzle.

Your site does a good job of describing
your product. That is what's meant by
selling the steak. But, it falls short on
selling the benefits a buyer will gain
by using your product. That is called
selling the

 


sizzle.

People are not interested in your product
or service per se, they are only interested
in what the product or service will do for
them. How will they benefit from using your
product or service.

You need to rewrite your sales copy to
let your visitors know how they will benefit
from buying and using your product. Paint
them a verbal picture of how they will be
better off once they have that product.

You said you had done well selling this
type of product as an affiliate. I suggest
you take a look at that website to see
how they do it. I'm not suggesting you
copy their site, but just get a few ideas.

I wish you the best.

Signed,

Mr. D

About the Author

Do you have an advertising or marketing
question you'd like to see published in this
column? Send it to mailto:MrD@epm.zzn.com
You can visit Mr. D's website at:
http://www.freeadsgalore.com