For a link to your site from this site please contact seemasaurish@gmail.com
 
Search for Topics ==>>
Custom Search
Recommended Products



Links

    

If you like e-money and e commerce        

Since Nov 2018

 

Unique Indian Recipes and Baby Names

Informative Articles

Building Ecommerce Web Sites: Where Do I Start?
Building a web site isn't something that is really cut and dry. There's a huge variety of products and services that can either help you get your web site where you want it or simply confuse you. It's also important that you make the right choices...

Ecommerce Store Owners : Want Visitors? Here’s How. . .
Have you recently opened an online store, and waiting for those customers to drop by and start shopping? In cyberworld - unlike the real world - you just can’t pick a good location and rely on passing trade. You’ve got to work hard to get visitors...

The Lowdown on ECommerce: Making All The Pieces Fit Together
The Lowdown on Ecommerce Ecommerce is truly the most confusing aspect of purchasing web design services. This is unfortunate since most (if not all) businesses online would like to provide their customers and potential customers with easy...

What's Toll Free Numbers Got To Do With Ecommerce?
What's Toll Free Numbers Got To Do With Ecommerce? Sometimes skimping on things can save you good money. But skimping is not always the wisest business strategy. For example, I could've written this article in the windows program notepad as...

Why VPS is Perfect for eCommerce Hosting
I want to preface this little article with this fact: The optimal environment for an ecommerce website is a dedicated server. Nothing else offers you the level of control, security, and customizability as a dedicated web appliance for the...

 
 
eCommerce Fundamentals

"Blocking and Tackling" - A quick take a some eCommerce fundamentals

eCommerce can be VERY complex. To offer a world class customer experience, retailers must incorporate technologies and functionality that exceeds rising customer expectations.

On the flip side however, site fundamentals still play a very large role in converting visitors into customers. Many retailers surprisingly lose sight of these site basics and leave significant sales on the table. This brief examines 4 quick "fundamentals" every eCommerce manager cannot afford to lose sight of.

Think Fast

Speed has become less of a problem due to the penetration of broadband, but don't forget that a significant number of people still shop by a dialup connection. When creating a site framework, designers and e-commerce teams should ensure that the site is developed with pages loading in less than 9 seconds (over a dial-up connection).

Our recommended page size is within 60-70k in bytes. At that amount, sites will likely load within the maximum wait time of 9 seconds. Online retailers should avoid flash at all costs within their transactional site. Flash's artistic aspects may help you establish a brand presence - but it will likely lose potential customers before they have even searched within your store.

Image is important

Images are a very important aspect of selling online and are often neglected. All product images should be of the highest resolution possible, be much larger than the product

 


page original, and have

multiple views. Dynamic imaging capabilities can improve the user experience to an even higher level by increasing interactivity (zoom & rotate). At a minimum - retailers should have at least two additional views outside of the product page image to help build emotion.

Be my guest

Shoppers do not like being forced to do anything, especially when they are ready to open their wallets. Forcing a shopper to register on your site before purchasing is a sure way to drive a portion of your traffic to your competitors. Too often, shoppers do not have the time or the inclination to fill out a lengthy form explaining what types of information they desire.

Always offer the ability to checkout as a guest. You will see less customer leakage within the checkout process and can still offer the option to register when the sale is completed.

Make sure it's "above the fold"

Your homepage is the most important page within your eCommerce store. It sets the initial tone for the shopping experience and offers your best promotions and products to your visitors. Users typically visually scan a web page from top to bottom and then from left to right. All critical content and navigation options should be obvious to the shopper without having to scroll down. If you have your best promotions "below the fold" - you can bet that a large percentage of browsers are not scrolling down to see it.





About the author:

http://www.trinityinsight.com