For a link to your site from this site please contact
Search for Topics ==>>
Custom Search
Recommended Products




How to Develop a Decent Bonsai

Informative Articles

eCommerce, How much does it cost?
Making profits with your existing website design or creating a new online store can be exciting, affordable and most of all; rewarding. Mmmm . . . that's what the last sales guy told me. What is eCommerce (or selling via the Internet)? It is...

Meeting the UK Ecommerce Regulations
Many UK small businesses with ecommerce web sites are failing to meet the legal requirements of the following acts and directives: Ecommerce Directive 2002 Data Protection Act 1998 Distance Selling Act 2000 This is often due to...

Network Monitoring for Serious eCommerce
In the real world, businesses come in every size, from self-employed entrepreneurs like me to mega malls like Wal-Mart. On the Internet, companies come in every size, too, from a stand-alone ebook sales page with webmaster and owner all in...

Oscommerce A Viable Ecommerce Solution !
Ecommerce has become the buzz of the day !! The Internet success stories revolving around Ecommerce, Online selling or shopping has been increasing day by day and the late thinkers are losing a huge market. The advent of online payment...

Quick Ecommerce Tutorial
Quick Ecommerce Tutorial When choosing to create an ecommerce store, there are 3 important questions to ask yourself. 1) Do I need ecommerce? This is important. Generally speaking, consumers are comfortable making purchases online for under $250....

Is eCommerce Right For Our Business

If your business features products or services for sale, undoubtedly the topic of eCommerce has come up. What is eCommerce? Literally defined as "the conduct of financial transactions by electronic means," it refers to purchases made over the Internet. There are popular slang terms such as ebusiness, click and mortar, dotcom, cyber-mall and multiple spellings (eCommerce, e-commerce, E-Commerce), but they are all basically the same thing. Don't let the different phrases confuse you, it all comes back to the same principle: selling online.

So how do you know if selling online will be beneficial for your business? There are a few basic questions that can help you with this decision. First and foremost, can you afford to develop a professional eCommerce storefront on your Web site? You've heard the phrase "if you can't do it right, it's not worth doing at all". This is especially true in regards to eCommerce because people will not purchase from your Web site if it looks amateur and is poorly done. Custom developed eCommerce sites can cost tens of thousands of dollars, but pre-built shopping cart solutions such as WebSolutions' Marketplace can provide your business with a professional eCommerce storefront for a fraction of the cost. Another benefit of a program like this is whereas a Yahoo or eBay store may be less expensive to get going, it's going to be less customizable, and as your business grows, you'll outgrow the site and need to start over again. An option like the Marketplace provides a great starting place with unlimited building potential and growth. After the cost issue is addressed, you need to evaluate the potential of selling your product or service online. Are any of your competitors selling online? If not, have a brainstorming session and try to think of any logical reasons why they aren't. Could it be that they tried and failed or is it that they just haven't thought about selling online yet? One key to remember is that once you make the decision to sell online, your product and pricing is now available 24/7 to anyone that stumbles upon your site.

After evaluating your competitor's Web sites, you need to look at your


product line and determine your target audience. Who buys from your now? Are you selling to businesses or individuals? If the answer is businesses, are they generally companies that are active on the Internet or businesses that don't rely on the Web as much (such as mechanics, restaurants, etc.). If the answer is individuals, what demographic(s) are you advertising your products or services to? You need to be sure that the people you want purchasing your product have access to the Internet and are willing to shop online. Few businesses realize that over 80% of the world's Internet access speed is still dial-up, so loading huge catalogs, Flash files, and large graphics will deter a prospect from purchasing. Finally, you need to determine how you can make your business stand out from all the rest. If you're selling copier supplies, why is someone going to come to your site versus the other millions of copier supply Web sites? Are you going to sell based on price, location, quantity, quality of service? Are you going to provide online shipment tracking, account management, wish lists, real-time credit card authorization and processing, and other advanced eCommerce applications to make your site more professional? These are all issues that need to be addressed before you start designing your first product page. Taking the next step of selling online is a big decision for your business and isn't to be taken lightly. There is significant cost and risk involved, but there is also significant reward waiting to be had. Be sure to consult with your Web developer to find out which options are available to you and do your research ahead of time. Not every eCommerce site is profitable, but if you prepare, there's no reason yours can't be.
About the Author

WebSolutions is a professional Web site design, development, and hosting company based near Chicago. Their expertise in eCommerce has been highlighted in print and television. Jon Kee handles all sales and marketing related activities for WebSolutions and can be reached by phone at 630.375.6833 or email @ Visit us online: